The Marketing Hedge

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View Our Earlier Newsletters

The majority of the marketing ideas published in The Marketing Hedge are timeless. We therefore thought it would be useful to create a page where you can look back on previous newsletters.

April 2025

Date Published: 25 April 2025

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Article 1: From Game Boys to Growth Funds: Why Nostalgia Marketing Is Your Financial Superpower 🕹️
Article 2: Shaking the Snow Globe: How to Smash Status Quo Bias with Clever Marketing (and a Little Empathy) 🪩
Article 3: Everyone’s Doing It! – How the Bandwagon Effect Can Supercharge Your Financial Marketing 🧠

Date Published: 11 April 2025

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Article 1: Think You’ve Got a Pulse Strategy? Or Just a Marketing Fitbit on 1% Battery? 💓
Article 2: Scarcity Marketing in Wealth Management: Genius Strategy or a Dangerous Game? 🛑
Article 3: Why Your Funnel Is Leaking (and What AI Has to Say About It) 🚿

March 2025

Date Published: 28 March 2025

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Article 1: Trustwashing in Financial Services: When “Client-First” Becomes Just Another Slogan 🚿
Article 2: Your CRM Is a Crime Scene: What Your Data Isn’t Telling You 🕵️‍♂️
Article 3: The “Netflix Effect” in Finance: Why Your Content Needs Seasons, Not One-Offs 🎬

Date Published: 14 March 2025

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Article 1: The LinkedIn Algorithm Is NOT Out to Get You But It Will Ghost You If You Ignore This 🚨
Article 2: Interest Graphs: The AI Cheat Code for Financial Advisers Who Want More Engaging Clients 📝
Article 3: Trendspotting for Financial Advisers: Predict the Next Big Thing Before It’s Obvious 🔮

February 2025

Date Published: 28 February 2025

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Article 1: AI in Financial Services: Stop Slashing Prices And Start Elevating Value ⬆️
Article 2: How Digital Twins Are Flipping Financial Services Marketing On Its Head 🙃
Article 3: AI in Financial Services Marketing: The Robots Are Taking Over (And We’re Totally Fine With It) 🤖💰

Date Published: 14 February 2025

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Article 1: AI in Financial Marketing: Predicting Local Business Trends for Smarter Growth 🔮
Article 2: AI in Financial Services Marketing: Your Crystal Ball for 2025 🧙‍♂️
Article 3: Offboarding Clients: Genius Move or a Marketing Giveaway? 🎁

January 2025

Date Published: 31 January 2025

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Article 1: Why No One is Noticing Your Financial Advice (And How to Fix It) 🎯
Article 2: 2025: The Year Agentic AI Takes Over Financial Marketing (In a Good Way) 🔮🙌
Article 3: Infographic Marketing: Because No One Reads Walls of Text Anymore 👎😒

Date Published: 10 January 2025

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Article 1: Navigating Difficult Decisions: How Financial Advisers Can Support Clients with Empathy and Clarity 💬✨
Article 2: Green Is the New Red Tape: What Financial Marketers Need to Know About Anti-Greenwashing Rules 🌱🔒
Article 3: The Metaverse Moneyverse: Are You Ready to Get Virtual? 🚀

December 2024

Date Published: Christmas 2024

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Article 1: N/A
Article 2: N/A
Article 3: N/A

Date Published: 13 December 2024

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Article 1: Transform Financial Marketing with Smart Contracts 📜
Article 2: Riding the Crypto Wave: Opportunities and Pitfalls for Financial Marketers🪙
Article 3: Cracking the Code: Single Customer View in Financial Services 📊

November 2024

Date Published: 29 November 2024

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Article 1: Mastering Niche Targeting for Financial Advisers: How Specialisation and AI Drive Growth 🏆
Article 2: Why 2020’s SEO KPIs Need a 2024 Makeover: Navigating the GenAI Landscape 🤔
Article 3: How AI + A/B Testing Can Supercharge Your Financial Marketing! 🚀

Date Published: 8 November 2024

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Article 1: Reverse Marketing for Financial Services: Why Playing Hard to Get Might Just Be Your New Best Move 😉
Article 2: The Law of Perception: Controversial, Maybe—But Essential for Connecting with Consumers 🤔
Article 3: The Rise of the Position-Less Marketer: Why AI is Your New Best Friend in Financial Services Marketing! 🚀

October 2024

Date Published: 25 October 2024

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Article 1: Marketing in the AI Era: Why “Share of Model” Could Be Your New Best Friend! 🚀
Article 2: FCA Cracks Down on Rogue Finfluencers – But Here's Why You Shouldn’t Count Them All Out! 🚨
Article 3: Ignoring Clients In A Business Transformation? That’s A Rookie Mistake. 🤦‍♂️

Date Published: 11 October 2024

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Article 1: Trust Issues: Keeping Clients Happy in Financial Services 🏦💔
Article 2: Time to Pivot: Revamping Financial Marketing for the Next Gen! 📈🔄
Article 3: The Text Factor: Elevating Alerts to Engaging Conversations! 📱✨

September 2024

Date Published: 27 September 2024

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Article 1: Coach Your Clients Like Olympians: Spot Financial Injuries Before They Happen! 🏃‍♂️💸
Article 2: Could Dynamic Pricing Be Your Secret Weapon For Boosting Visibility And Profitability? 💰📈
Article 3: Can AI Develop Its Own Ethical And Legal Compass? Now There’s A Question! 🤔

Date Published: 13 September 2024

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Article 1: Could Digital Onboarding Unlock The Door To New Clients? 🔐
Article 2: Don’t give up—Gen AI Marketing Is Making Waves, And The Message Is Loud And Clear! 🎉
Article 3: The Benefits Of Leveraging AI For Wealth Managers And Family Offices 🤔

August 2024

Date Published: 30 August 2024

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Article 1: Unlocking The Power Of Customer Lifetime Value (CLV) With AI! 🎯
Article 2: ESG Reborn: Virtual Stickers, FCA Support, And Anti-Greenwashing Rules 👶🏻
Article 3: Employee Financial Wellness Programmes: Preaching To The Converted? 🙌

Date Published: 9 August 2024
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Article 1: Unlocking Marketing Potential With Psychographic Segmentation 👊
Article 2: Hey, Marketing Rock Star, Is It Time To Plan Your Debut Podcast Tour? 🤘
Article 3: Have You Ever Considered Interactive Videos For Banking and Financial Services? 🎥

July 2024

Date Published: 26 July 2024

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Article 1: Have You Future Proofed Your Content For OSO (Organic Search Optimisation)? 😕
Article 2: PPC is Back: AI-Fuelled, Supercharged, And Ready To Go! 🚀✨
Article 3: Scorecard Marketing: Simple, Effective And No Need To Reinvent The Wheel 🛞🙂

Date Published: 12 July 2024

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Article 1: Education As A Marketing Strategy: What’s Not To Like? 👨🏻‍🎓
Article 2: Empowering Lives: The Heartfelt Mission To Support Vulnerable Clients 🤝
Article 3: Ways To Identify Investment Bias And Why Your Clients Will Love You For It ❤️

June 2024

Date Published: 28 June 2024
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Article 1: It’s Good to Talk: How Much Voice Search Traffic Are You Missing Out On?
Article 2: Are You Keeping Up With The Latest AI Trends In Financial Services?
Article 3: Emotional AI: The Technology That Can See Into Our Souls!

Date Published: 14 June 2024

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Article 1: Watch AI Imagery Literally Draw A Lifelike Personality From Your Website! (Meet Maya 👇)
Article 2: See How AI Is Supercharging Podcasts For Explosive Growth 🎙️
Article 3: Seize the Moment: Lead With Trust Amid Political Uncertainty 📢

May 2024

Date Published: 31 May 2024

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Article 1: Don’t Let Your Digital Gems Slip Away: Preserve and Maximise Your Historic Web Content! 💎
Article 2: Google Search Algorithm Leak: Should Your Revise Your Digital Marketing Strategy? 👇
Article 3: Is the ESG Investment Trend Still Alive and Kicking? ـــــــــــــــﮩ٨ـ❤️ﮩ٨ـﮩﮩ٨ـ

Date Published: 10 May 2024

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Article 1: Content Multiplier: AI Strategies For Cross-Channel Leads
Article 2: Client Sales: Understand Their Pain, Amplify Your Gain
Article 3: Customer Retention: Part Ego Boost, Part False Economy? 🎭

April 2024

Date Published: 26 April 2024

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Article 1: ChatGPT is the teaser, ChatGPT Enterprise the crowd pleaser! 👏
Article 2: Nano-influencers: Punching Above Their Weight! 🥊
Article 3: Tricky Terrain: Humanizing Your Brand vs Maintaining Superiority 🤔

Date Published: 5 April 2024

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Article 1: AI's New Era: Google Eyes Shift to Paid Services
Article 2: Are You Maximising Your Sales Funnel?
Article 3: Cash Flow Modelling: A Great Marketing Angle, But Beware!